In-house leaders and PR agencies should be able to finish each other's sentences. What if you can't?
Strategic consulting that connects brand communications to business objectives.
With deep expertise in brand communications and experience on both sides of the table, my consultancy serves as the strategic partner that transforms good campaigns and relationships into exceptional ones. I understand the language and priorities of both brand teams and agencies, providing valuable perspective during pivotal moments or ongoing support. This unique positioning allows me to align brand objectives with agency execution, connecting comms with cultural moments that matter and ensuring PR strategy drives meaningful business results without adding unnecessary complexity.
"No one wanted to start a planning session without Lisa there. She was the agency partner everyone hopes to find, but rarely can. We did. And it showed in the work, the awards that piled up and the growth numbers we began to see in double digits."
Mary O'Connell
Former Head of Communications
Peet's Coffee & The Clorox Company
For Brand Leaders
Client/Agency Relationship Audit
Ensure your PR agency partnership is optimized for today's marketing and media environment. Identify structural and process improvements that create the right balance of strategic guidance and creative execution to maximize your investment.
Strategic Planning & Consulting
Gain the expertise of someone who speaks both brand and agency languages fluently. Ensure your earned media strategies connect seamlessly to other marketing activities and the broader objectives, and drive measurable business impact. Every strategic recommendation includes insight into current cultural conversations, emerging trends, and what's resonating with real people right now.
Relationship Optimization Plan
Transform how you work with agencies to match the pace of today's marketing landscape. Establish frameworks that enhance collaboration while ensuring activities align with brand strategy and business goals. Partner to create work that feels fresh, relevant, and connected to the cultural moments your audiences care about.
For Agency Leaders
Client Relationship Assessment
Elevate your client partnerships beyond service provider to strategic advisor. Identify opportunities to deliver greater value in a changing landscape where earned, owned and paid media increasingly overlap.
Campaign and Pitch Development
Strengthen the strategic foundation of your creative concepts. Bridge the gap between cultural insights and business impact to create campaigns that resonate with audiences while delivering on client objectives.
Team Capability Building
Equip your team to thrive in today's ever-changing world. Develop frameworks that help them quickly align with client business goals while maintaining the creative freedom to produce breakthrough work. Create on-boarding processes and training that turn client relationships into partnerships from day one.
